“Canada has always seemed to be one step ahead of the U.S. in many ways, and I think Americans are looking to Canada as an example of how nationwide legalization could work,” says Michelle Lhooq in an interview with the magazine Lift&Co.
The L.A. based journalist’s guide on cannabis culture features practical tips and weed-centric wisdom for pot enthusiasts and novices alike in the book: Weed: Everything You Want To Know But Are Always Too Stoned To Ask. It also carries interviews with those in the industry from weed sommeliers to editors of cannabis magazines and the “cannasexual” sex educator, Ashley Manta . The interview, conducted by Max Mertens, throws light on everything weed, focusing primarily on women, people of colour and LDBTQ voices.
“I always feel like people of colour and minorities and women and queer people are always doing the most interesting things. I wanted to elevate those voices because I think the weed industry is in a really transitional phase right now, where historically it actually has been a pretty good place for women and people of colour and minorities, because it’s always operated outside of the mainstream economy,” she says. “But at the same time, a lot of smaller players are now getting pushed out of the industry because all of the money that’s going in, and it’s expensive to get the permits that you need to grow, open a dispensary, or whatever you want to do,” she continues.
Lhooq tells Mertens in the interview “Actually I would love a book like this because I get really intimidated asking questions about weed. People just assume that everyone should already know things about stoner culture, but I just started smoking weed last year.”
Regarding her interview with the “cannasexual” she says “I really enjoyed my chat with Ashley Manta, the weed sex expert. We did it in a backroom of this crazy weed party that we were at, and she really opened up to me about how she used weed to cope with PTSD. I never thought about weed helping people deal with sexual trauma, though it now obviously makes so much sense. I’ve always associated weed and sex as being like weed lube, without thinking about how it can have even deeper, more emotional healing.”
She also feels that the U.S. has a lot to learn from Canada in terms of handling weed legalization and the industry in general.
“Canada has always seemed to be one step ahead of the U.S. in many ways, and I think Americans are looking to Canada as an example of how nationwide legalization could work. A lot of the American weed industry's headaches are coming from state versus federal discrepancies — for example, it's incredibly hard to get a loan for a weed company from a federal bank. So it's interesting to see how the Canadian government's regulation has enabled their industry to soar, especially in terms of investments, with Aurora Canada being a prime example,” she says.
Lhooq also feels that the rave culture and cannabis go hand in hand. She threw a weed rave party earlier in the year for “normal” people because she believes “a lot of outsiders think weed is not a good party substance, they associate raves with MDMA, and that’s about it.”
“I think cannabis has been a part of rave culture since forever. One of the reasons I programmed all of these different activities around the rave was to show that weed is such a versatile experience. You can really pair different types of strains or different methods of intake, and do completely different activities, and it complements well because weed is one of the most complex plants on earth,” she adds.
Weed: Everything You Want To Know But Are Always Too Stoned To Ask will be released on April 16th in L.A. The book launch party will be held in New York City on April 20 when the world will celebrate the Weed 420 Festival. For more updates and the latest news on weed, sign up on weednet.ca